Campaign — 2025
CashToken × MTN
A national recharge-and-win promo for the MyMTN App — built to make topping up feel like a chance at something bigger.
Role
Campaign Design · Art Direction · Key Visuals · Social Rollout
Client
CashToken × MTN
Year
2025
CashToken partnered with MTN on the MyMTN App Recharge & Win Promo, a customer engagement campaign designed to encourage digital recharges while rewarding users with prizes and incentives.
The creative direction needed to make the promotional mechanic immediately clear while creating a festive, premium visual experience that could scale across MTN's digital channels.
My role covered the campaign's visual direction, key visuals and social rollout, creating a cohesive system across promotional and digital touchpoints.