United Capital Plc

United Capital Plc is one of Nigeria's leading pan-African financial and investment services groups, helping individuals, businesses and governments grow wealth and access capital.

The campaign line put people back into finance: 'No bank runs without people.' 'No calculator calculates itself.' Behind every number is a human making sense of it.

Alongside the campaign sits a steady social system — market milestones, product pushes and cultural moments — all held together by one grid and one type scale.