Donald C. Dibia

Campaign2024

UCEE Microfinance Bank

Awareness campaign for a digital-first microfinance bank helping Nigerians save smarter and fund their businesses.

Role

Campaign Design, Social Design

Client

UCEE Microfinance Bank

Year

2024

UCEE is a digital-first microfinance bank focused on helping Nigerians grow financially through smarter saving solutions and accessible business funding.

The brief: create awareness around UCEE's savings and SME funding solutions, and encourage Nigerians to save smarter and reach financial goals faster.

The work ranges from lending-focused campaign frames — 'Let's lend your business a helping hand' — to security and everyday-life social content that keeps the bank in the feed without shouting.